For women who want to change the world, but can’t be bothered changing the sheets, we need to shop differently.

Shop seasonally. We don’t need to be on 24/7. We want to be conscious and mindful about where and when we spend our money. We want to give excellent gifts that are crazy-useful and we would be stoked to receive ourselves.

Shop honestly. No one is perfect and we’ll merrily tell you our opinions in real life so we want to tell you our opinons online too. Every product comes with an Honest Truth - something we don’t love about it - so you can make your own mind up.

Shop with feeling. Each package is curated around how you want to feel (or someone you love to feel) rather than a ‘concern’ or ‘hang up’, because we’re not in our twenties anymore and we’ve wised up.